December 2009
The space commercialization of Tecno Fidta 2010 has
begun
with great success.
More than 50% of the total area is already booked.
The 10th edition of the exhibition will present a new
visual
identity.
The commercial opening of Tecno Fidta 2010, the most
important
exhibition for the food industry in South America, took place. The
event was carried out in the Main Auditorium of Costa Salguero Trade Center
and summoned the most important firms related to food technology, additives
and ingredients.
148 companies have already hired its space by choosing the
location
and the number of square meters they will occupy. There are still 11
months to go for the beginning of the fair and more than 50% of the
net area to be sold was commercialized in just one day (4,523 sqm),
thus showing a positive market perspective in relation to the current
context.
Since Messe Frankfurt took charge of Tecno Fidta
organization, it
kept, with small adjustments, the inherited image. The main reason
was to keep the product image both for exhibitors and visitors to view that,
though the organizers were different, the event was to maintain its features.
Then, after three successful editions, it was time to
generate a
change and create a dynamic and attractive image to represent the event.
With clear aims regarding what we want to say and after fruitful work
meetings, the visual identity has been defined.
The new Tecno Fidta key visual has a concept set out that
reproduces each of the sectors covered by the exhibition. To achieve this,
we used synthesis as the icon representation tool for descriptive elements
that, as a "collage”, draw South America. The final outcome presents a range
of meanings related to food technology world. The use of simple graphic and
typographic elements created a great dynamism, flexibility and high
communicational impact piece.
The 10th International Exhibition of Food Technology,
Additives and
Ingredients will be the ideal place to meet the greatest exponents of
the sector both at national and international level. They will be four
unique days to make new commercial relationships, get training and
updating with the latest news in products and services.
As in every edition, Indexport Messe Frankfurt, the fair
organizer, has the support and summoning of Argentine Association of Food
Technologists (AATA). The organizers estimate the participation of
300 exhibitors and the visit of more than 17,000 professionals and
sector businessmen.
Tecno Fidta 2010 will be carried out on September
21-24, 2010 in Costa Salguero Trade Center.
This event has been exclusively planned for professionals of
the
sector. People under 18 years even attending with an adult or parents
carrying baby strollers will not be admitted.
Technical schools will only be able to visit the fair with a previous
authorization from the organizer.
For more information:
www.tecnofidta.com
About Messe Frankfurt
With a business volume of 424 million euros* in 2009 and more than 1,500
employees, Messe Frankfurt is the greatest fair organization company in
Germany. The group has a global network made up by 28 subsidiaries, five
branches and 52 international sales partners. This way, Messe Frankfurt is
present for its customers in more than 150 countries. In more than 30 places
worldwide, events «made by Messe Frankfurt» are celebrated. In 2009*, Messe
Frankfurt organized more than 90 exhibitions, of which more than a half took
place abroad.
In the 578,000 square meters of Messe Frankfurt
trade center, there are at present ten pavilions and a congress center
annexed. The company is in hands of the public sector, and the partners are
the city of Frankfurt, with more than 60% and the state of Hesse, with
40%.
You will find more information in:
www.messefrankfurt.com
*Preliminary figures (2009)
About Indexport Messe Frankfurt
Founded in 1990, Indexport is a services company,
specialized in market access. As from 2003, and with the stock acquisition
by the German company, Indexport changed its name
to Indexport Messe Frankfurt. Thus, it became the Argentine subsidiary of
the leading company regarding professional exhibitions organization
worldwide. The aim of the fairs it to foster real business meetings that
stimulate regional markets, promote the internal
market and, in time, urge the technological pole development in each area.
At present, Indexport Messe Frankfurt event portfolio includes:
Automechanika Argentina, BIEL Light+Building, Cosmesur Beautyworld Buenos
Aires, ExpoFerretera, Hair&Beauty Buenos Aires, Intersec Buenos Aires,
MetalExpo, Seguriexpo Buenos Aires, Tecno Fidta and several congresses.
More information on: www.indexport.com.ar
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